Why Grant Cardone Believes in the Housing Market and How Marketing Can Help Real Estate Investors Capitalize on It

Real Estate Investor Event About How Marketing Can Help Real Estate Investors


If you’ve been following the news lately, you’ve probably noticed that the housing market is in a bit of turmoil. There’s been quite a lot of talk about how the real estate bubble might burst, but Grant Cardone believes this isn’t true. In fact, he says there’s still plenty of money out there for people who want to buy homes—and he has some advice for how real estate investors can capitalize on this opportunity right now. One key factor that can help real estate investors take advantage of the market changes and prevent a potential crash is marketing. In this article, we’ll explore how marketing can help real estate investors and wholesalers be ready to swoop in and buy properties when the time is right.

Cardone’s reasoning for why the housing market won’t crash

Real estate investors and economists alike have expressed concerns about the stability of the housing market, but billionaire Grant Cardone has a different perspective. He firmly believes that the market won’t crash, and he explains that investors like himself will step in to prevent it. Investors like him will take advantage of this opportunity to purchase single-family homes at lower prices, with less competition, and put renters in place to enjoy the cash flow rather than the aesthetics of the properties. In his own words to Benzinga, “Investors will step in to pick up single-family homes at lower prices with less competition. That being said, there will be no housing crash! Investors, like myself, will save the day and step in to buy the homes, put renters in place and enjoy them for the cash flow, not the kitchens and cabinets.”

Cardone’s argument is supported by the fact that there is a growing demand from foreign investors for U.S. real estate, with many seeking property management services for their purchases of multifamily properties. Additionally, major players like J.P. Morgan plan to acquire $1 billion worth of single-family rentals, while institutional investors such as BlackRock Inc. and Norges Bank have increased their positions in single-family housing real estate investment trusts (REITs) like Invitation Homes and American Homes 4 Rent. Even Amazon founder Jeff Bezos has invested in the seed and series A rounds of the investment platform Arrived Homes, which allows retail investors to buy shares of individual rental properties with as little as $100.

There’s still a lot of money in the system, but banks are tightening their lending requirements which means there’s not much money available for people looking to buy homes.

There’s still a lot of money in the system, but banks are tightening their lending requirements which means there’s not much money available for people looking to buy homes. This is good news for real estate investors because it means that you can find more properties at a lower cost.
If you’re looking to buy a home and you’re not a real estate investor, this might not be the best time. But if you are a real estate investor, now is the perfect time to invest in rental properties.

In this environment, real estate wholesalers and investors need to stay alert and take advantage of the opportunities present in the current real estate market. Understanding the role of wholesalers is crucial, as they can provide access to properties that are selling for less than they would in a healthy market due to foreclosure or bankruptcy. This is where marketing comes in – wholesalers and investors need to develop effective marketing strategies to stand out in a highly competitive market and make the most of this window of opportunity. By marketing effectively, they can attract potential buyers and renters, and ultimately, generate profit from the properties they acquire.

How Marketing Can Help Real Estate Investors Understand the Role of Wholesalers in the Current Real Estate Market

Effective marketing can help real estate investors better understand the role of wholesalers in the current real estate market. Marketing strategies can be used to identify potential wholesale properties and help investors connect with wholesalers who have access to these properties. By partnering with wholesalers, real estate investors can gain valuable insight into the local market and the types of properties that are in demand.

Marketing can also help investors develop a better understanding of the types of buyers and sellers they are dealing with in the current market. With a better understanding of the market and their target audience, investors can craft more effective marketing messages that resonate with potential buyers and sellers. This can lead to more successful transactions and greater profits.

Ultimately, effective marketing is key to success in the real estate investing world. By understanding the role of wholesalers in the current market and developing strong marketing strategies, investors can position themselves for success in a competitive and challenging environment.

Marketing Can Help Real Estate Investors Succeed in Today’s Real Estate Market

If you’re a wholesaler or real estate investor, here are some marketing tips to help you capitalize on the current state of the housing market:
Have a website to market yourself and your business. You can use this for lead generation, as well as providing valuable information about yourself and your services.
Use digital ads such as Google Ads to reach your desired audience. This will help you target potential customers based on their interests and location while also being able to measure how effective these campaigns are at generating leads for future use in future marketing efforts (or even just keeping track of who’s interested in what).
Constantly update marketing campaigns that aren’t working so they’ll match up with changing trends within the industry over time if necessary! The more frequently something is updated, generally speaking–the better quality results it tends produce down the road when compared against less frequent updates made throughout history… So keep those eyes peeled!

Marketing is especially important if you want to be successful in real estate investing right now

You may not be familiar with Grant Cardone, but he’s a big name in real estate investing. He’s been featured on CNBC, Fox News and Forbes and has written several books on the topic of building wealth through real estate investing.
He’s also something of an evangelist for marketing; he believes that if you want to succeed at anything–whether it’s making money or growing your business–you need to market yourself in some way or another.


Cardone’s insights about the current real estate market are valuable for both wholesalers and real estate investors. If you’re looking to get into this industry, it’s important that you understand what kind of marketing will work best for you.